morgentau®

Champaign

Introduction

Champaign, an avant-garde champagne producer, marries exquisite taste with a commitment to social good. Each bottle features a QR code prominently on the front, guiding purchasers directly to the charitable projects Champaign endorses. This innovative approach showcases the company's ambition to blend luxury with meaningful action.

Industry

Beverage Industry

Software

Blender, Adobe Photoshop, Figma, Webflow

Services

Creation of 3D Models, Website Design, Web Development

Cooperation

HOCHDREI

Website

https://www.charity-champaign.com

Website

Concept, Design & Development

Consulting, Development, Animation

For Champaign, morgentau has crafted a custom website that highlights both the distinctiveness of the champagne and its philanthropic mission. At the heart of the site's design is a 3D-rendered champagne bottle that moves as the user scrolls, offering a dynamic introduction to the Champaign brand ethos. The website delivers a fluid user experience, enabling visitors to explore the brand's narrative and the social initiatives it supports seamlessly. Its design elegantly echoes the sophistication of champagne while celebrating Champaign's dedication to fostering positive social impact.

BRANDING

Design

To support the sophisticated website, morgentau created additional elements aligned with the underlying branding. These included the development of the central 3D model of the champagne bottle, the creation of brand guidelines, and the design of illustrations in a traditional, luxurious style.