The renowned US restaurant chain Hopdoddy, celebrated for its inventive burger offerings and boasting over 35 locations across the country, joined forces with Dos Hombres, the spirits venture established by Aaron Paul and Bryan Cranston, famed stars of "Breaking Bad". This collaboration aimed to launch an interactive campaign to captivate the fans of both brands, inviting them to engage directly.
For this unique initiative, we designed and developed two bespoke landing pages, showcasing the favorite drinks of Aaron and Bryan. To foster interaction and customer involvement, an inventive voting system was incorporated via Webflow. Guests at Hopdoddy locations could scan a QR code at the reception to select and vote for their preferred drink. This direct customer participation not only enhanced engagement but also fostered a sense of community and playful rivalry among patrons. The synergy of Hopdoddy and Dos Hombres, propelled by morgentau's technical and creative proficiency, exemplifies the seamless integration of digital strategies with in-store marketing efforts.